Chalk up another one for Twitter. I was surfing there last week when an opportunity came to win a facsimile copy of Europe on $5 a Day by Arthur Frommer. The little book first appeared in 1957 and it revolutionized travel for thousands of North Americans. Wiley published a 50th anniversary edition in 2007, and happily, I was one of the lucky giveaway winners.
What's the big deal about a book with highly outdated information from 52 years ago?
Before this groundbreaking work appeared, most travelers were under the sad impression that visiting Europe was only for the rich. All others could read about the Piazza San Marco, Lake Geneva or the sidewalks of Paris in books. Frommer gave everyday people (like me) hope for visiting Europe by packing his little book with scores of practical tips.
Europe on $5 a Day came out two years before I was born. But a generation later, Frommer was still writing and updating his original copy. I think the first one I saw was Europe on $50 a Day. The prices had changed, but the concepts and advice still were sound.
When my facsimile copy of the $5 version arrived this week, I expected to find some interesting prices from 1957, and I wasn't disappointed. On the very first page, Frommer decried an unnamed guidebook that he said implied authentic Parisian tours could only begin from five-star hotels: "This tome states that one really can't consider staying in Paris at hotels other than the Ritz, the Crillon or the Plaza Athénée (at $30 for room and bath)..."
According to the usinflationcalculator.com, $30 in 1957 equates to $231 in 2009. At this writing, the cheapest rack rate I can find for the lowest level of room on the Ritz Paris Web site is €550 (about $820 USD).
But not everything was cheaper in 1957. Consider overseas airfares: Frommer cited a New York-London round trip coach class airfare of $522. Usinflationcalculator.com says that's $4012 in 2009. Most times of year, you could probably fly four people for that amount today. But Frommer mentioned that in 1957, there was an installment plan for airfares called "Pay Later." He also cited "excursion fares" for people who would spend 15 days or less overseas. The New York-London round trip excursion fare was cited as $425.
Read on, and you'll discover Frommer directed his 1957 readers to a three-course meal in Paris for 85 cents, a second-class Venice hotel room for $1.30/night and deluxe hotels in Athens for between $2.00 and $2.85 per night.
Even when adjusted for inflation, most of those opportunities could not be found today. But Frommer (whom I consider the father of modern budget travel) demystified places like London, Paris and Munich. He showed people they could indeed afford to visit these places without going broke if they were willing to look for no-frills options and live like the locals.
Mr. Frommer, thank you for writing that book back in 1957. It started a travel revolution from which we all benefit to this day.
Image courtesy Frommers.com




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