"Branding" is the buzz word of the decade in the business world.
Everyone is trying to establish his or her business, destination, or service as genuinely unique. It's a good strategy to separate yourself from the masses.
The sheer volume of advertising messages can be numbing. That's why it's refreshing when someone finds an underserved niche and creates a new approach.
What follows is a tribute to some recent offers in the budget travel world that are both practical and eye-catching. Check them out and see which ones might help improve your travel prospects this season.
Take the Grandkids, Leave the Parents
Apple Core Hotels is a group of five Manhattan properties that sees a market in grandparents who want to take their grandchildren on vacation. They've developed a $139 nightly room rate that also includes Continental breakfasts, four tickets to board the Circle Line-Statue of Liberty Ferry and admission to the Ellis Island Immigration Museum and the Statue of Liberty.
The offer is good from July 1-31, and children 13 and under stay in their grandparents' room free of charge.
We've all heard the term "family friendly," but give these folks some credit for becoming "grandparent friendly."
Click "next" to the right and read about innkeepers who are willing to pay your fuel bills.
